In the highly competitive landscape of telecom, companies are constantly looking for ways to differentiate themselves. T-mobile has doubled down on benefits. However, with so many to offer, they need a quick concise campaign to explain the multiple benefits and the ease with which they can be enjoyed.
To easily communicate the simple steps to redemption for our millennial audience, we created a series of “Tasty” inspired videos. Clean, simple, top down looks at the benefits only offered by t-mobile and the 2-3 steps needed to enjoy them. The first on the list, Data stash.
Punchy copy and whistle elements gave clear signals for the pieces inspirations but looked and felt decidedly T-Mobile. The second video in the series highlighted the Free Netflix subscription with every account and the data free use involved.
Even if they never leave their apartment, every millennial years to be a world traveler. Out Simple Global video gets to the heart of what you’ll need. 1. a T-Mobile phone. 2. Wanderlust.
T-Mobile’s first, and arguably best, signature benefit. White-labled data usage across the countries most popular music streaming services. Hit play and get thumping.