Homestreet bank occupies a unique space in the market. As a mid-size regional bank, it was having difficulty communicating it’s place as both a trusted local bank and one that had the reach and services national institutions posses.
Superheroes posses other worldly abilities that often draw them out into global conflicts. but the best ones, the ones we cheer for, are rooted firmly in their local affairs. Superman may be called upon to stop a nuclear war, but he never forgets the close personal connections he has to the people of his home in Metropolis. Homestreet Bank occupies a solar niche. With empower local branches that can use the strength of their global company to impact change directly in the neighborhoods they live in.
The site content was set up dynamically to shift with the location a visitor was viewing the site from. Users from the Pacific Northwest would be greased by pictures of coffee houses and nit caps accompanied by patters of waves and trees. While a visitor from Arizona would instead experience creative elements with a distinctly Southwestern flair.
Throughout the site, we communicate the reach of the institution by highlighting travel and banking benefits that are imply not available through smaller banking solutions like credit unions.