Pull up to a Texaco station and it’s like you’re meeting up with an old friend. It’s a history that’s been earned over many generations. Long associated with the American west and the open road.. They came to us to help introduce this storied brand to the new landscape of social media.
The Texaco social voice is the definition of calm, cool and collected. Possessing a dry wit, warm sense of humor and unmistakable Texan charm. Always replying “Yes sir” or “No sir” and the first to use “y’all” in a sentence. But don’t mistake those traditional values for failing to see where society is headed. Texaco is excited for these changing times, and will never miss a chance to gain a new perspective from a new face – even if they’re not from Texas.
The Texaco star. An American symbol so beloved, only Coca-Cola collectibles are more sought out. The Texaco social channel seeks to highlight this cherished symbol in both old ways and new. Speaking to the heritage, but also the modern science behind performance gasoline.
Texaco with Techron gasoline’s claim and reason to believe, unbeatable mileage.
As a south-western brand steep in road culture and heritage, Texaco’s social post occasionally reached back in time to highlight cultural value from the past. From gleaming chrome to drive-up diners, if it came from America’s glorious automotive past, it is Texaco’s to own.
As a heritage brand looking to reach out to the next generation, Texaco’s social post need to stay relevant to millennials. What better way than to align Texaco as a partner in adventure. They may value experience over possessions, but a well looked after car can offer you both and then some.