How did we reward T-Mobile reward customers for their loyalty? By thanking them like they’ve never been thanked before with T-Mobile Tuesdays. An app that rewards customers with free stuff and turns every Tuesday into the most anticipated day of the week.
T-Mobile Tuesdays was launched with an omnichannel campaign inviting customers to download the app and start getting thanked.
The #IGOTTHANKED hashtag encouraged users to gloat about their experience on social media, spreading the word about this epic loyalty program.
Thematic spikes around holidays and events helped sustain engagement and generate catalysts for referral.
The launch was so big, we shut Domino’s down. Seriously. They ran out of pizza dough.