T-Mobile wanted to bring some mobile joy to their annual holiday mailer. We delivered a print enabled, mobile driven, AR shopping experience that brought the functionality and attitude of the T-Mobile’s accessories to the very device they were meant to enhance. Your mobile phone.
The Holiday Mailer was designed to display two complimentary accessories per page. Users were asked to download an augmented reality app to view the content and access the discounts. Once activated, the mobile app would key on the mailer images, triggering a synchronized AR experience that quickly transitioning to lifestyle videos.
Four seperate AR experiences brought the T-Mobile customer through the best holiday offerings, showing devices in action while detailing key features.
Results were outstanding. Over 1 million views in a week and engagement more than doubled against the control set without AR enabled content.